Arts & Culture Standard

The Arts Standard spans all forms of arts programming – arts education, performing arts, graphic and visual arts, creative placemaking and artist communities. It is organized by outcomes, or desired social changes. This Genome covers outcomes related to arts appreciation, arts access, creative expression, impact of the arts on society and sustainability of arts institutions. The Arts Genome also covers secondary or “adjacent” arts outcomes — health, education, economic development, civic engagement, STEM and youth development.

Our Data Standard

Impact Taxonomies

The Registry is built on advanced Impact Genome Standards.


Universal program goals (what the program is trying to achieve)

Program Features

Universal program design elements or mechanisms (what the program does)


Universal demographic types or program beneficiaries (who the program serves)


Universal environmental conditions or variables (where the program operates)


Universal measurement of dosage and fidelity to the intervention model (how the program operates)


Evidence Based & Peer Reviewed
Access and Appreciation

Enhance Arts Appreciation

The demonstration of engaging in art projects that develop an appreciation of arts.

Reach Diverse Audiences

Gaining access to more points of entry for audiences (e.g., free shows, creative use of public spaces, etc.).
Creative Community

Strengthen Individual Creativity Skills

The demonstration of advanced creativity skills (e.g., performing arts, visual arts, musical skills, etc.) and completion of artistic projects (e.g., paintings, videos, theater performances, etc.).

Strengthen Creative Community

The demonstration of growth in a creative community that spurs economic growth in creative industries and attracts new employees (i.e., the creative class).

Expose New Artistic Talent

Gaining access to opportunities and outlets for talented artists to display their work.
Impact Standards

Program Overview

The Impact Genome's Verified Impact Standard is the world's leading standard for verifying the outcomes of social programs. To date, the world has not had a common definition of what it means to achieve an outcome - every social program currently adopts its own metrics. Our Impact Standards have been peer-reviewed, evidence-based and reported against by thousands of social programs. The Standards enable any program to report their outcomes in a standardized way, including beneficiaries served, context, program design and implementation. Program claims are backed up by evidence and independently verified by the Impact Genome Registry.

Our Methodology

Our peer-reviewed Verified Impact Standards were developed though a rigorous, evidence-based process. To learn more about it, see our methodology paper here.

Independent Verification

All social programs reporting against the Verified Impact Standards will submit evidence sufficient to back up their claims. This evidence is reviewed by the Impact Genome's SIA evaluators and reported into the Impact Genome Registry.

Stored in Impact Genome Registry

A publicly-accessible registry of 2.2 million global programs that are searchable by outcomes, components, beneficiaries and contexts, making social programs more discoverable and impact data actionable.


With standardization, benchmarking in social impact is finally possible. Impact Verified programs can be benchmarked against peers for effectiveness, Cost Per Outcome, impact footprint, program intensity, core components, and evidence quality.
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Learn more about our Arts & Culture Standards and what programs are creating the biggest impact.
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