The Standard for Social Impact

Borne out of the Impact Genome Project, a publicly-funded initiative to standardize the outcomes of social programs. Our Impact Genome Registry of impact data is relied on by nonprofits, governments, private foundations, and corporations worldwide to report the impact of grants and donations, benchmark programs, discover new grantees, and standardize impact measurement.

Impact Standards

A common language for measuring impact.

Data Portability

Impact data that can be transferred and used across platforms.


Evidence-based, peer-reviewed evaluation process for certifying impact.

Social Impact as an Asset

Verified Social Impact credits that are standardized, priced, and sold.


Compare programs and portfolios using our Impact Standards.

Level the Playing Field

Small organizations can compete based on their outcomes and not their marketing.
our story

A 30-year passion project

We started this work in 1994. Since that day, we have been monocularly focused on answering one question: what works?

The journey began with the launch of the Center for What Works, a nonprofit organization started by Impact Genome CEO Jason Saul, while at Harvard’s Kennedy School of Government. In 2005, Jason launched a consulting firm, Mission Measurement (MM), to advise funders and nonprofits on how to measure their impact. From day one, MM kept a database of outcomes that they measured for clients – eventually resulting in a list of 77,000 outcomes. But when MM de-duplicated the wording, they realized that there were, in fact, only 132 common outcomes in the entire social sector.

This led to the creation of the Impact Genome Project®, which developed the world’s first standardized impact taxonomies. Over time, funders began using the Impact Genome Project to evaluate their grants. So, we built a centralized database where nonprofits could report their impact, just once, for all funders–which became the Impact Genome Registry.

With the introduction of the Registry and Impact Standards, the world now has a way to standardize and verify impact, the future possibilities are endless: outcome markets, indexes, benchmark data, prediction, better ROI, and what matters most: helping more people get outcomes for every dollar spent.

Read more about our Standards
our team

Leadership Team

Impact Genome is advised by some of the world’s most prominent social scientists, economists, statisticians, and data entrepreneurs.

Jason Saul

CEO and Founder

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Chris Cyr

Chief Operating Officer

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Heather King, PhD

Vice President, Evidence & Implementation and Chief Ontologist

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Sandi Boga

Head of Product

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our team & Advisors

Board of Directors

Terri Pigott

Professor, Georgia State University, School of Public Health and College of Education & Human Development

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Mitch Barns

Former CEO, Nielsen

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Liz Kirscher

Founder and Former President, Morningstar Data Division

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Randy Stevenson

Professor of Political Science, Rice University

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Larry Hedges

Northwestern University Chairman, Statistics Department and Board of Trustees Professor

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Nolan Gasser

Former Chief Architect, Music Genome Project, Pandora Radio

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